Callicarpa, commonly known as Beautyberry, is a deciduous shrub native to the southeastern United States. It is known for its striking clusters of brightly colored berries that adorn the plant in late summer and fall. Here are some key features and care tips for Callicarpa americana:

1. Berries: One of the main attractions of American beautyberry is its showy clusters of berries. The berries are typically a vibrant shade of purple, although there are some cultivars with white or pink berries. The berries persist into the fall and can add a burst of color to the garden.

2. Size: Beautyberry is a moderately sized shrub that can reach a height of 3 to 8 feet, with a similar spread. It has an open, spreading growth habit.

3. Foliage: The leaves are simple, opposite, and ovate to elliptical in shape. They are typically light green and have a coarse texture.

4. Flowers: In early summer, Beautyberry produces small, inconspicuous flowers in the leaf axils. The true ornamental value comes from the colorful berries that follow the bloom.

5. Sunlight Requirements: Beautyberry generally thrives in full sun to partial shade. Adequate sunlight is essential for robust berry production.

6. Soil Conditions: These shrubs are adaptable to a variety of soil types but prefer well-drained, moderately fertile soil. They can tolerate some drought once established.

7. Pruning: Pruning is generally not necessary for Beautyberry, but if desired, it can be done in late winter or early spring to shape the plant or remove dead wood.

8. Wildlife Attraction: The berries of beautyberry are a valuable food source for birds, particularly during the fall and winter months. The plant also attracts butterflies.

9. Landscaping Use: Beautyberry is often used in native plant gardens, woodland gardens, and naturalized areas. It can be planted as a specimen shrub or in groups for a more dramatic effect.

10. Cold Hardiness: Beautyberry is hardy in USDA hardiness zones 6 to 10.

When planting beautyberry, consider its mature size and provide enough space between plants. The shrub is relatively low-maintenance and can add both visual and ecological interest to a garden.